dineLA Fall 2011 Restaurant Week Sets New Record With Over 35,000 Diners

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The Los Angeles Convention and Visitors Bureau and American Express are excited to announce that dineLA Fall 2011 Restaurant Week resulted in a 24% increase in diners from last year’s program. Attracting over 35,700 diners to 304 restaurants throughout the city during its two-week run, dineLA continues to remain one of the country’s largest restaurant weeks, with the city’s top restaurants offering specially priced three-course prix-fixe lunch and/or dinner menus twice annually. The program enters its fifth year with the upcoming dineLA January 2012 Restaurant Week, January 22-27 & January 29-February 3, 2012, and is expected to continue to generate increased revenue citywide.

“Fall 2011 Restaurant Week is a testament to dineLA’s impact on both the restaurant and the consumer,” says Mark Liberman, President and CEO of LA INC. “The program has continued to blossom, and this season we saw a 24% growth, driven in part by an upsurge of online reservations as reported by our partner OpenTable. Heading into the 5th year of the program, dineLA Restaurant Week has proven to be an amazing opportunity for Angelenos and visitors alike to explore our vast culinary scene while contributing to L.A.’s economy.”

This season, one-third of diners reported experiencing dineLA Fall 2011 Restaurant Week for the first time, utilizing the program as a platform to explore the vast number of newly participating restaurants. CHAYA, a supporter of dineLA since the program’s inception and co-host to this season’s Mayor’s Press Conference, reported a booming number of new guests, with Executive Corporate Chef Shigefumi Tachibe noting, “It was wonderful to see smiling new faces in the dining room this dineLA season. We love the opportunity to introduce the restaurant to new diners and dineLA Restaurant Week is always a great way to do just that.”