Chipotle Mexican Grill (NYSE: CMG) in partnership with Major League Soccer (MLS) today announced that Chipotle will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle’s largest single sports partnership and will feature promotional programs with 12 teams, individual players, and programs across the entire league.
Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by executing unique promotions and activations to reach MLS fans across the country. Additionally, during the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation’s top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game. Details on how MLS fans will be able to watch the game will be released at a later date.
In addition to the Chipotle MLS Homegrown Game, Chipotle will also feature an exceptional athlete, boy or girl, during 10 home games per MLS Club as the Chipotle Youth Homegrown Athlete. Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS Club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.
Omar Gonzalez, LA Galaxy Defender, two-time MLS Cup Champion and prominent member of the U.S. Men’s National Team, will represent MLS as the first spokesperson of this unique partnership. Gonzalez will play a vital role in the Homegrown campaign from being featured in anthem and skills videos to promoting the partnership
Posted by Cynthia Le