CHIPOTLE INVITES CUSTOMERS TO TRY “SOFRITAS” WITH SPECIAL BOUNCE-BACK OFFER
Customers who order Sofritas on January 26 can redeem their receipt for a free entree item upon a return visit
Whether or not your New Year’s Resolution is to eat less meat, Chipotle Mexican Grill is giving its customers a special opportunity to try its new vegan menu item, Sofritas, this month. On Monday, January 26, 2015, customers who purchase a Sofritas entree item at any Chipotle restaurant in the US or Canada can redeem their receipt for a free entree of their choice any day between January 27 and February 28, 2015.
Sofritas, inspired by the Spanish word sofrito (a popular cooking base used for stews, rice and beans in Spanish and Latin American culture), is organic, non-GMO tofu braised with chipotle chilis, roasted poblano peppers and a blend of aromatic spices. Sofritas was first tested in Spring 2013 in several select markets, and after successfully winning over the taste buds of people all around the country, the vegan offering became a permanent addition on Chipotle’s menu and is now available at all restaurants in the US and Canada.
To participate in the promotion, simply order a Sofritas entree item burrito, bowl, salad or order of tacos on Monday, January 26, 2015 at any Chipotle restaurant in the US and Canada and receive a bounce-back for a free entree item upon a return visit between January 27 and February 28, 2015. Customers must present their original receipt to validate the offer. For more information, visit Chipotle.com/sofritasmonday.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that-where possible-are sustainably grown and Responsibly Raisedâ„¢ with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,750 restaurants including nine ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates two Pizzeria Locale restaurants. For more information, visitChipotle.com.