Chipotle Expands Its “Food With Integrity” Vision in The Inland Empire With an Eastvale Restaurant Opening


Chipotle Mexican Grill opens its 18th restaurant in the Inland Empire on Wednesday, September 8. The gourmet burrito restaurant is located in the Eastvale Gateway Regional, a shopping center serving multiple communities including Mira Loma, Ontario, Pedley, Rebudoux, and the Jurupa Valley. Chipotle’s Eastvale restaurant will be open daily from 11 a.m. to 10 p.m.

Chipotle’s new location will serve naturally raised pork, beef, and chicken from animals raised in a humane way and never given antibiotics or added hormones. Chipotle serves more naturally raised meat than any other restaurant company, sourcing over 75 million pounds this year. In addition, all of the dairy Chipotle serves is made with milk from cows that are never treated with the synthetic hormone rBGH (recombinant bovine growth hormone), and the restaurant serves an increasing percentage of organically grown beans and locally grown produce.

As part of Chipotle’s locally sourced initiative, the new Eastvale restaurant will benefit from the company’s relationships with local farmers and its increased commitment to sourcing 50% of at least one of its produce items from small and mid-sized local farms. It’s all part of Chipotle’s vision to serve what founder, chairman, and CEO Steve Ells calls “Food With Integrity,” a pledge that has the company working with like-minded sources to help it serve food that is raised with care, not chemicals.

“We are changing the way people think about and eat fast food,” said Ells. “For too long, great food has really only been available in high end restaurants and specialty food markets, but Chipotle is making the same gourmet quality food available and affordable so everyone can eat better.”

Posted 9/10/10.