It was announced that Caesars Entertainment Corporation has signed on as an official partner of the Forum in Inglewood, Calif., which re-opened on January 15, 2014, following an extensive reinvention of the venue. As part of this partnership, Caesars Entertainment will have a prominent marketing and brand presence in and around the re-imagined Forum and will work to create unparalleled experiences for Forum customers.
As an official partner of the Forum, Caesars Entertainment will have a dedicated 4,000-square-foot hospitality space located on the event level. Named after the entertainment company’s flagship resort in Las Vegas, the “Caesars Palace Club” will create unique interactive experiences for fans at the Forum. Additionally, members of Caesars Entertainment’s loyalty program, Total Rewards, will have the opportunity to receive tickets to select Forum events. Elite Total Rewards members may also have the opportunity to receive behind-the-scenes experiences at select Forum shows. Additionally, Caesars Entertainment will occupy a space on the Forum’s terrace for pre-show activation initiatives where attendees can win prizes to be redeemed at Caesars Palace and other Caesars Entertainment resort experiences in Las Vegas. Caesars Entertainment will join the Forum’s presenting partner, Chase, in providing all fans of the Forum with unforgettable experiences.
Partnership with the Forum is an ideal match for Caesars Entertainment as it will allow the Las Vegas-based company to engage with a wide-array of Southern California-based entertainment seekers. Long considered a leader in live entertainment within the gaming hospitality industry, Caesars Entertainment boasts more than 40 entertainment venues nationwide including a significant footprint in Las Vegas with multiple stages and showrooms spread across the company’s nine Las Vegas resorts. An innovator in the industry, the company originated the concept of the modern Las Vegas headlining residency. Celine Dion helped to usher in this new era of entertainment with her debut at The Colosseum at Caesars Palace in 2003. Since that time, The Colosseum has become home to some of the world’s most iconic entertainers and won multiple awards, including being named “Venue of the Decade: 2000-2009” by Billboard Magazine. In late 2013, the company once again ushered in a new era of entertainment in the famed resort city with the launch of Britney Spears’ “Britney: Piece of Me” at the newly renovated The AXIS theater at Planet Hollywood Resort & Casino.
posted by Sarah McCallum