Breathometer, Inc. announced it has created, the World’s First Smartphone Breathalyzer, BreathometerÃ¢’ž¢. The size of a typical car key, it plugs into a smartphone headphone jack, and — together with a mobile app — transforms it into a breathalyzer measuring blood alcohol concentration (BAC).
Survey Results and Need for Breathometer
The need and opportunity for a smartphone breathalyzer is clear. Breathometer and SodaHead.com, the web’s largest opinion based community, conducted a survey to determine drinking and driving habits and experiences. According to the survey:
– 64 percent of respondents indicated that either they have driven while intoxicated or have been in a car with a driver under the influence. This extremely high number confirms the need for Breathometer as millions of Americans are at risk every day.
– 67 percent of respondents know someone that has been involved in an accident involving someone under the influence, verifying that drunk driving has hit home for the majority of Americans.
– 80 percent of respondents know someone that has received a DUI or DWI.
Breathometer is both a device and mobile app that will transform iPhone and Android smartphones into a breathalyzer. It provides options beyond informing users of their impaired state and plans to connect to local transportation services to quickly connect with a cab or taxi. Upon launch, Breathometer will be available at Breathometer.com, the Apple App Store and Google Play.
Breathometer will be FDA approved and is patent pending. It is ideal for anyone who enjoys even a casual drink, as just one drink can affect judgment or the ability to drive safely. The company will make Breathometer available in Summer 2013, anticipating that the affordable price combined with a quality equivalent to current consumer breathalyzers will encourage widespread use and help grow the market for such devices.
posted by Anna Nguyen