Bravo’s “Top Chef Masters” New Recipe Spices Up The Ratings


Bravo’s new recipe for “Top Chef Masters” spiced up the ratings of the season three premiere, delivering 1.01 million total viewers and 716,000 adults 18-49, up 9 percent (vs.931,000) and 31 percent (vs. 547,000) respectively, compared to the previous season premiere, according to Nielsen Media Research. The episode, which aired last night at 11pm ET/PT, introduced new host Curtis Stone and the new format of 12 world-renowned chefs competing elimination-style for a chance to win $100,000 for their charity of choice. The series moved to its regular time slot on Wednesday, April 13 at 10p.m ET/PT.

In the last episode, the remaining 11 master chefs were in for a treat when two high-profile celebrities visited the Top Chef kitchen. Pop Star and trained chef, Kelis, dropped by to judge a very meaty quickfire challenge and then “Mad Men” actress, Christina Hendricks and her husband, actor Geoffry Arend, enlisted the help of the cheftestants in a special 60’s themed elimination challenge.

Posted on 04/15/11 by Allison