The Alaska Seafood Marketing Institute(ASMI) has launched its new consumer website, www.wildalaskaflavor.com, just in time for National Seafood Month. This website gives seafood lovers behind-the-scenes peek at the lives of men and women who harvest wild seafood in Alaska. “We want to showcase Alaska’s fishing families who make their living from the sea in Alaska,” said Ray Riutta, director of ASMI. This website provides real photos of men and women that will answer consumers questions about where their food is coming from and who is catching it. Interviews showcase that Alaska is more than just fish, it’s a way of life. Some of the nation’s top chefs, including Jason Wilson, Michael Cimarusti, and Robert Wiedmaier, explain why they enjoy working with the seafood in Alaska, having each experienced the Last Frontier and it wild fisheries in person.Visit www.wildalaskaflavor.com to enjoy features such as in-depth species profiles, and a downloadable Alaska seafood widget.
This website was created specifically with consumers in mind, and joins ASMI’s family of existing websites; www.alaskaseafood.org, www.cookitfrozen.com, http://www.alaskaseafood.org/canned/index.html and http://www.alaskaseafood.org/seafoodu/index.cfm. These will continue to host a wide variety of information about Alaska for consumers, seafood industry and trade members.
Alaskans need to protect the fisheries and surrounding habitats for future generations. They are proud to have such leadership in a sustainable management while they replenish the supply of wild seafood around the world.