25th Annual Peach Drop


Mars Chocolate North America and Underground Atlanta announced M&M’S Peanut will be the presenting sponsor of the “25th Annual Peach Drop,” an Atlanta tradition and the largest New Year’s Eve celebration in the southeast.

New Year’s Eve 2014 marks the official launch of the “Year of Peanut,” an innovative, year-long integrated marketing campaign to celebrate M&M’S Peanut which has been on candy shelves since 1954. Although the year-long program will include awe-inspiring, mouth-watering activations from coast to coast, Atlanta is the perfect place to ring in the “Year of Peanut,” considering peanuts have been the official crop of Georgia since 1995 and the state annually produces roughly half of the United States’ yield upwards of 1.7 million tons in 2012 according to the Georgia Peanut Commission.

peach dropposted by Tiffany Haslacker