Serendipity 3 Celebrates One-Year Anniversary at Landmark Home in Front of Caesars Palace


Continuing in the celebratory festivities, the famed restaurant, Serendipity 3, is on target for the sale of its 100,000th Frrrozen Hot Chocolate by the end of the anniversary month. The lucky guest to purchase the renowned dessert will receive a $1,000 Gold Opulence Sundae, donned the “most expensive dessert ever created” by Guinness World Record. The dessert boasts an icey, rich cocoa flavor with more than 20 varieties of chocolate served spilling over the edges.

“A big thank you to our partners at Caesars Palace, the city of Las Vegas, our staff and most of all, our guests who have made our first year on The Strip a big success,” said Rowen Seibel, owner of Serendipity 3. “We look forward to bringing memorable experiences filled with great food, fun and Frrrozen Hot Chocolate for decades to come.”

With more than 50 years of history from its original home in New York, Serendipity 3 has made a place in the hearts of people from East Coast to West. Defined as “:the art of making happy discoveries, or finding the unexpectedly pleasant by chance or sagacity,” Serendipity was the perfect description of three young men who pooled their combined fortunes of three hundred dollars and in 1954 staked a claim to a location on East 58th Street. The restaurant opened with four tables, sixteen chairs, and a towering espresso machine. In no time, the line formed stretching around the block and has had loyal guests for the past 56 years.

The menu consists of the popular favorites including burgers, foot-long hotdogs, stacked sandwiches, special salads, pizza, and colossal cakes and sundaes. Serendipity 3 is openMonday – Thursday, 11 a.m. – 11 p.m., Friday 11 a.m. – midnight, Saturday 10 a.m. – midnight, Sunday 10 a.m. – 11 p.m. Brunch is every Saturday and Sunday. For reservations please contact 702.731.7266.

Posted 4/8/10.