It Tastes Good To Do Good

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Bruster’s Real Ice CreamTM, the country’s premium ice cream retail franchise, introduces the Bruster’s Cares initiative, in conjunction with Feeding America, the nation’s leading domestic hunger-relief charity. For every SNICKERS ice cream product sold from June 15 to July 31, 2010, Bruster’s will donate one meal to Feeding America, up to a total value of $10,000.

“The Bruster’s Cares campaign gives customers the opportunity to do their part in the fight against hunger, while enjoying a delicious, fresh ice cream made with SNICKERS,” said Kim Piper, vice president of marketing. “It offers Bruster’s stores the means to give back to the local towns and neighborhoods in which they operate. When we learned that 1 in 6 Americans struggle with hunger – we knew we had to do something to help.”

The mission of Feeding America is to feed America’s hungry through a nationwide network of member food banks and engage the country in the fight to end hunger. Member food banks support approximately 61,000 local charitable agencies and 70,000 programs, which provide food directly to individuals and families in need.

For additional information on the Bruster’s Cares campaign or to find a location near you, visit www.brusters.com.

About Bruster’s Real Ice Cream

Based in Bridgewater, Pennsylvania, Bruster’s Real Ice Cream is ranked one of the country’s leading franchise chains with more than 240 locations in 18 northeastern, mid-Atlantic and southeastern states. Bruster’s has more than 140 recipes of real ice cream – with nearly 40 fresh flavors available at any one time. Delicious products are made fresh at each location, including: ice cream, waffle cones, sorbet, Italian Ice, Blasts, milkshakes, sundaes, and ice cream cakes and pies. Flavors vary by store and include seasonal product favorites, such as strawberry shortcakes and hot apple dumplings. To locate a Bruster’s near you, visit www.brusters.com. For franchise information, call Lori Molnar at 724-774-4250 ext. 109.

Posted 6/18/10.