Bruxie LLC., the Orange County-based company that created the waffle sandwich is pleased to introduce Dave Barrows as the newly appointed President. Barrows will oversee the next phase of Bruxie’s growth. With more than three decades of experience managing prominent global consumer brands, including Nestle, Taco Bell, Mattel, and Apple Computers, Barrows’ extensive background in consumer marketing and fast-casual consulting allude to the company’s impending elevation to a larger scale.
Bruxie CEO, Dean Simon commented, “Kelly and I are very excited to have Dave join the Bruxie team. As company president, his leadership and experience will help guide us as we continue to develop the Bruxie brand.”
Barrows joins Bruxie from AIRVISION, a consulting company he co-founded that provides branding and strategy support to strong global brands. Barrows also served as CEO and board member of Shopeaze Systems, Inc., where he led the company’s redefinition and repositioning. He was also CEO at World Wrapps, Inc. and Andre Boudin Bakeries, Inc. and held various levels of managerial and executive positions at PEPSICO, Inc. and Nestlé, where he was responsible for successful brand management and increased profitability.
“Bruxie has a dynamic and exciting brand that has a very passionate customer base,” said Barrows. “I am excited to support as Bruxie enters its fifth year to evolve the brand to reach a larger audience.”
Posted 4/23/15 by Andrea Gonzalez