230 FIFTH Cuts the Mustard With World’s Most Expensive Hot Dog for Charity


To honor July 23 as National Hot Dog Day, 230 FIFTH Rooftop Bar & Penthouse Lounge, New York’s largest rooftop bar with unparalleled 360-degree views of the Manhattan skyline, has re-imagined an American culinary icon for one percenters who like to do good while indulging their Champagne tastes with the 230 FIFTH Dog — at $2300 it is the world’s priciest hot dog, all sales of which will be donated to City Harvest, the food rescue organization dedicated to feeding New York City’s hungry men, women and children.

The new world record-setting 230 FIFTH Dog is a riff on a conventional hot dog with all the fixings by 230 FIFTH Executive Chef Johnny Benedetti utilizing the most expensive and / or finest luxury ingredients on earth.

“We have an affinity for hot dogs here at 230 FIFTH, which began last 4th of July when we had competitive eating champion Takeru Kobayashi challenge the participants in the Nathan’s Hot Dog Eating Contest via the live broadcast of the event,” notes Sal Rozenberg, 230 FIFTH’s director. “Then we installed a hot dog stand on the rooftop, which has proved very popular, so it seemed natural we should do something to celebrate National Hot Dog Day. Once we settled on an outrageously expensive dog as the way to go, we wanted to incorporate a food-focused charity element. City Harvest, with its 30-year track record of feeding New York’s hungry, was the obvious choice.”

“City Harvest appreciates 230 FIFTH’s commitment to our mission and creativity in imagining an exclusive hot dog whose full proceeds will help us provide food for New York’s hungry,” says Jilly Stephens, Executive Director of City Harvest. “The lines at emergency food programs throughout the five boroughs remain long and each 230 FIFTH Dog sold will help feed 9,200 people a day.”

Posted by Ann Chen