sbe’s Globally Recognized Katsuya Announces New Expansion for Middle East and North Africa with Launch of Five Culinary Destinations

6

katsuyaKatsuya will expand its presence in the Middle East following its successful debut of its first stand-alone restaurant in the area in 2014. sbe plans to increase the brands representation in the marketplace with five new locations planned to debut in late 2016/early 2017. The expansion will target the most sought after Middle East destinations that embody the brands contemporary and prestigious profile.

A prodigious pairing of master sushi chef Katsuya Uechi and world-renowned designer Philippe Starck, Katsuya has become a renowned and globally recognized culinary experience that will now join development plans in Villagio in Doha, Doha Festival City, Mall of Egypt in Cairo, Mohammed Bin Rashid Boulevard in Dubai and Madinat Jumeirah in Dubai.

Katsuya at Villagio in Doha will debut as the first-ever Katsuya to launch in Qatar followed by a prime location in Qatar’s largest retail destination at Doha Festival City. Qatar’s prosperous economy allows Katsuya to enter into the marketplace at a time of incredible growth for the leisure and entertainment markets as the destination becomes a global hub featuring the finest in quality hospitality.

In addition, the much anticipated Mall of Egypt development will provide the perfect backdrop for Katsuya’s dynamic and sensory experience in Cairo. The location at Mohammed Bin Rashid Boulevard will be an exciting addition to the thriving hospitality ventures planned to emerge in Downtown Dubai. The secondary location in UAE will be at Madinat Jumeirah, marking it the first Katsuya to open within a 5 star resort development in the Dubai marketplace, bringing a new sense of finesse and luxury to the brand. The location will allow direct access to one of the most coveted beaches on the coast line, Jumeirah Beach.

€œSince our launch in Dubai & Kuwait, Katsuya has become a namesake international brand known for its exceptional cuisine, breath-taking design and luxury experience. It is with great pleasure that we embark on this innovative stage for the brand in the Middle East market,€ said John Kolaski, COO of sbe Restaurants. €œThe fast growing leisure market is incomparable and we are thrilled to be a part of the upward expansion of these destinations as never-before-seen retail developments take shape. Katsuya is a beloved culinary event by many across the world and we are excited to bring this to a brand new consumer base.€

Katsuya was created in L.A. by the hospitality leader sbe and is a regular destination for Hollywood’s A-listers. Katsuya is known for its dynamic decor and menu which are truly a feast for the senses. With four speciality kitchens, award-winning freshly-squeezed elixirs, and spectacular sushi and sashimi platters, Katsuya skilfully translates Japanese flavours for an international palate. Guests will love the diverse collection of signature dishes made fresh from the highest quality ingredients. Favourites include The Hollywood Roll, Miso-Marinated Black Cod, Yellowtail Sashimi with Jalapeño, and the Japanese Mushroom Bop.

 

posted by Andrea Gonzalez 9/1/15