Digital sales at Panera Bread Company – those made via mobile, web, or kiosk – have surpassed $1 Billion on an annualized basis and could double in 2019. Since the inception of its Panera 2.0 program in 2014, the company has emerged as an industry-leading restaurant e-tailer. Panera’s end-to-end digital pathways, including Rapid Pickup, Fast Lane Kiosks, Catering and Delivery, enable a better guest experience for people to eat the way they want.
As of the end of Q1 2017, system-wide digital sales were 26 percent of total company sales—the highest rate in the restaurant industry outside of the pizza segment. Approximately 1.2 million digital orders are placed per week, as Panera continues to seamlessly integrate new services with the digital experience. Panera Delivery, which can only be ordered digitally and is supported by cutting-edge order tracking technology, is the latest way Panera is enhancing the guest experience.
“By building digital into the core aspects of our business, we’ve transformed the customer journey at Panera,” said Ron Shaich, Panera’s Founder, Chairman and CEO. “For us, it’s not just about new technology for technology’s sake—it’s about making the guest experience better.”
Blaine Hurst, Panera’s president, said, “When you couple digital innovation with operational integrity, the result is a significant level of digital adoption at the guest level. Our holistic approach to technology pushes us to find new ways to make a difference in the lives of guests – which translates to the kinds of sales we’re seeing today.”
The company’s investment in digital has allowed guests a more convenient way to eat how they want, where they want at Panera. Guests can leverage digital platforms to customize food to meet their taste and dietary needs, while enjoying overall faster service and shorter wait times.
Panera’s digital ordering integrates with MyPanera®, the restaurant industry’s largest loyalty program with more than 25 million members. Through MyPanera, guests are able to save their favorites, earn and track rewards, and receive personalized special offers.
Panera’s mobile app can be easily downloaded for iOS and Android, and guests can sign up for MyPanera at www.PaneraBread.com.