House Wine Splashes into Summer with Cans

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Just in time for summer, House Wine is launching three wines in 375 mL cans nationwide. The new cans feature two of the brand’s best-selling varietals – Original Red Blend and Chardonnay – and the third is a brand-new House Wine Rosé.

A true original, House Wine has consistently pushed the boundaries of consumer innovation. Launched in 2004 as one of Charles Smith’s first commercial offerings, House Wine Original Red Blend was among the first red blends to target wine lovers with an approachable, iconic package and exceptional quality and value. In 2013, it was among the first to launch a three-liter box, meeting consumer demand and sourcing beyond borders to ensure House Wine’s consistency each vintage. Today, cans are the latest effort to allow people to enjoy their favorite wine in a new way.

“House Wine is already known as a national favorite for quality and value. It’s as universal as a stop sign,” said Winemaker Hal Landvoigt. “I travel the world looking for great fruit to make an unpretentious style of wine that can be enjoyed anywhere, which is what I love about House Wine – it’s a wine for anyone, anytime, and can be enjoyed any place.”

Cans guarantee fresh wine and cater to the grab-and-go lifestyle of active wine consumers, making them perfect for beachside picnics, tailgates or venues where glass may not be desirable, like stadiums or pool-side. They also are accessible, affordable and recyclable – helping to reduce waste.

One in five consumers have tried canned wine and sales have sharply increased from just under $2 million in 2012 to more than $26 million in 2016, according to Nielsen. (Nielsen Total U.S. All Outlets (xAOC + Liquor Plus + Conv + Military); 52w/e 12-31-2016).

Just like other House Wine varietals, the new House Wine Rosé will be available in the standard 750 mL bottles and in the three-liter box offering. Rosé is surging, experiencing 50 percent growth in the table wine category over the previous year, according to Nielsen data.

“House Wine is an icon. It’s everyone’s wine,” Precept Wine Chief Sales and Marketing Officer Alex Evans said. “It’s a disruptor by nature and allows consumers to enjoy great value wines on their terms.”

How does it taste?

  • The House Wine Original Red Blend – Red currant aromas with juicy red fruit flavors delivered to the middle palate, end in a velvety finish (Chile).
  • House Wine Chardonnay – Aromas of creamy apple backed by citrus introduce mouth-filling, sumptuous flavors of peach and ripe Asian pear, complemented by hints of toasty vanilla and a crisp finish. (American).
  • House Wine Rosé – Fresh aromas lead to flavors of juicy citrus and ripe strawberry rounded out by a refreshingly crisp finish (American).

How much are they?

  • FOB: $66 per 24-pack case
  • SRP: $5.49 per individual can

Cans are Lifestyle Oriented

  • FRESH wine for every standard glass, sip after sip
  • NO glassware needed
  • NO corkscrew needed
  • Lightweight
  • Portable & packable
  • Recyclable

House Wine LogoHouse Wine: Is approachable and unpretentious. It’s a wine you can enjoy for any and all occasions. Created in 2004, House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style. Visit http://originalhousewine.com/.

Updated 06.08.17

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