Culinary Software Services, the leading provider of back-office software for foodservice operations, announced today the new hire of Wendy Bloechle as vice president of marketing and business development and a member of the executive team. Bloechle will be reporting to Brian Bennett, president of Culinary Software Services. She will be based in the Boulder, Colorado office.
With over 20 years of experience in marketing management, product management, and sales, Bloechle will lead strategic growth initiatives as well as the creation and execution of a revenue marketing strategy. She will oversee all day-to-day marketing activities, including the development, implementation and management of advertising, collateral, direct marketing, and e-marketing programs.Bloechle is the first executive hire for Culinary Software Services in the past six months as the company positions itself for major growth in the marketplace. Culinary Software Services has aligned its executive leadership team to support this rapid growth phase, and is poised to bring forth new ways for mid and large-sized foodservice operations to control their food costs and maximize profits.Bennett said: “I’m pleased that Wendy is joining us at such an important time when our customer base exceeds 45,000 installations and is growing rapidly. The company is about to celebrate 25 years of leadership and innovation in back-office software for the foodservice industry. Wendy’s extensive marketing experience and proven track record in leading teams to success will be invaluable to the company as we further develop revenue marketing strategies.”Prior to joining Culinary Software Services, Bloechle most recently served as senior vice president of marketing and sales for E Source, where she was responsible for delivering on the company’s sales and marketing business plans. Prior to this position, she held leadership roles in product management and new product development.Bloechle commented: “I’m very excited to join Culinary Software Services during this growth phase for the company. I look forward to being a part of this highly successful team and helping the company further shape and strengthen its brand image.”Bloechle has an MBA from the University of Colorado and a BS in industrial engineering from the University of Illinois.