North Italia – Santa Monica – May 2017 – Opening Soon

Popular Italian Restaurant To Open Steps Away From World-Famous Santa Monica Pier & Fox “Sister” Restaurants, True Food Kitchen & Flower Child


The mystery is over! Fox Restaurant Concepts officially announced that they will open their third Southern California North Italia on May 30, 2017, in Santa Monica. The restaurant will be on 2nd Street, walking distance to the world-famous Santa Monica Pier, Third Street Promenade, Santa Monica Place, and just steps away from other popular Sam Fox restaurants, True Food Kitchen and Flower Child. Like its namesake restaurants in Irvine and El Segundo, everything on the North Italia Santa Monica menu will be handmade from scratch daily, and devoted to pizza, pasta and flavors from the garden, farm and sea.

North Italia Santa Monica marks the 10th Sam Fox restaurant in the Greater Southern California area, part of Fox Restaurant Concepts’ network of nearly 60 restaurants nationwide. Founder Fox is a James Beard nominated restaurateur in the Outstanding Restaurateur of the Year category, and has been recognized as one of the 50 most powerful people in food service by Nation’s Restaurant News.

Behind barricades, crews are already hard at work creating North Italia Santa Monica’s modern 6,957 square-foot space, including an exhibition kitchen overlooking the dining room, bar, and seating for up to 211 guests. The restaurant also creates nearly 100 new jobs in the Santa Monica area, part of the Sam Fox family, of more than 5,000 employees nationwide.

“Our growth in Southern California is really exciting,” said Sam Fox, Fox Restaurant Concepts’ founder. “Santa Monica is especially cool, with its great mix of food-focused locals, the fast-paced business community, and tourists from around the world. We’ve had such a great response to True Food Kitchen and Flower Child in Santa Monica. I’m really looking forward to sharing  North Italia with our neighbors in the Westside.”

The Santa Monica location will open as the ninth North Italia in the U.S., with other locations in Arizona, Colorado, Kansas, and Texas. The cuisine at North Italia is traditional but crafted through a modern lens to create delicious antipasti, handmade pizzas, pasta dishes, and so much more. Everything from the pasta to pizza dough is made fresh on the premise daily. The menu is constantly evolving to incorporate seasonal produce.

Open seven days a week, North Italia offers lunch and dinner every day, and brunch on the weekends.

For more information:


About North Italia

Devoted to perfecting handmade pizza, pasta and fresh flavors from the garden, farm and sea, North brings the traditions of Italia to life for a modern plate. Try the braised beef short rib with daily roasted root vegetables and creamy white polenta or The Pig Pizza with spicy pepperoni, soppressata, and Italian sausage. Serving lunch and dinner, everything on the menu at North is handmade from scratch daily using fresh seasonal ingredients. The atmosphere is warm and inviting and the food is meant for sharing. For more information, visit

About Fox Restaurant Concepts
Fox Restaurant Concepts encompasses 16 unique concepts and over 50 restaurants spanning ten states with more than 5,000 employees. Each restaurant is designed to provide guests with a remarkable dining experience that will leave a lasting impression. Varying from trend-setting upscale to better casual and walk-up retail, Fox Restaurant Concepts is dedicated to creating fresh and innovative cuisine, and offers gracious service in stylish and comfortable settings. For more information, visit

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