CHIPOTLE EXPOSES THE SCARY REALITIES FACING FAMILY FARMS WITH “BOORITO 2011”
Annual Halloween Event to Raise Up to $1 Million to Benefit Chipotle Cultivate Foundation & Farm Aid
Chipotle Mexican Grill (NYSE: CMG) will raise up to $1 million to benefit family farmers through its annual “Boorito” Halloween fundraiser. Customers visiting any Chipotle restaurant in the US, Canada and the UK on Monday, October 31st from 6 p.m. to close dressed in a costume inspired by the family farm will be treated to a burrito, order of tacos, salad, or burrito bowl for only $2, and Chipotle will donate proceeds (up to $1 million) to Farm Aid and the Chipotle Cultivate Foundation.
“Boorito has become an eagerly awaited tradition for many of our customers,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “We are hoping to use the excitement surrounding this annual event to spark more conversation of the struggles facing so many of America ‘ family farms, and to raise money to help address these issues.”
Boorito 2011 also features an online costume contest. To participate, customers dressed in a costume inspired by the family farm such as humanely raised animals, family farmers, or locally grown veggies must take a photo of themselves visiting a Chipotle restaurant on Halloween, and upload it online at Chipotle.com/Boorito or by texting “COSTUME” to 888222. One grand prize winner will receive $2,500, and five runners up will receive $1,000 each. Twenty honorable mention winners will receive a burrito party for 10 guests.