- Casual Dining
Slapfish will open the doors to its sixth Southern California location in Brea on Wednesday, December 30th at 11 a.m. Located in Brea’s new marketplace Village at La Floresta (3405 E. Imperial Highway), Slapfish will focus on fresh, sustainable seafood prepared simply with big flavors, and will offer a variety of Slapfish signature dishes, including Concept Creator & Executive Chef Andrew Gruel’s Chowder Fries, clobster rolls, tacos, and fish & chips. To add excitement to the Opening Day, Chef Gruel will present complimentary Lobster Rolls to the first 100 guests (limit one per guest)!
Orange County is home to Slapfish, a modern seafood shack founded by Chef Andrew Gruel. At its core, the noted food truck-turned-restaurant presents a real American seafood experience that revolves around fresh, sustainable fish, prepared simply, but delivering big flavors. His ocean-fresh menu emphasizes bib-worthy dishes and bold flavors, with seafood sourced from well-managed suppliers of eco-friendly seafood.
Chef Gruel grew up fishing, surfing, and ultimately making a living with the ocean as a seafood-loving Chef. His goal at Slapfish is to change the way people think about and choose their seafood. He has made it his mission to get people to eat more seafood, but eat the right types of seafood, by emphasizing that sustainable tastes better. Slapfish works closely with multiple organizations to ensure that they are utilizing the most current data on over-fishing, harmful fishing practices and responsible fish farming. His partnerships with the Aquarium of the Pacific in Long Beach, CA, and Seafood for the Future, allow them to source the highest quality, healthiest seafood.
With Chef Gruel as a spokesperson for sustainable seafood practices, Slapfish separates itself on the county’s culinary landscape by empowering the community with fresh and responsibly sourced offerings. Chef Gruel has also gained a fan club across the U.S., by serving as a judge on The Cooking Channel's Food Truck Face Off. He also has a Food Network show in production for release in 2014. The Slapfish menu is reviewed by a team of experts and scientists in conservation and marine biology at the Aquarium of the Pacific’s sustainable seafood program, Seafood for the Future. Chef Gruel’s menu revolves around a variety of daily and seasonally changing features, including Chowder Fries, Clobster Cakes, East Coast Style Lobster Roll, Award-Winning Fish and Chips, Baja Fish Tacos, and Lobster Toast. Since opening its first restaurant location in 2012, Slapfish has created a distinct brand that revolves around "boat-to-plate" cuisine in a casual, relaxed setting. The brand is poised to grow to additional locations in the upcoming year.
Slapfish currently has locations in Huntington Beach, California (19696 Beach Blvd., in the Newland Center at Adams); Laguna Beach (211 Broadway Street, across from Main Beach at PCH); Newport Beach (2727 Newport Boulevard); Los Angeles (at LAX – Los Angeles International Airport; 1 World Way); Irvine (4249 Campus Drive in the University Center, near the University of California – Irvine campus); and Brea (3405 E. Imperial Highway, in Brea’s new marketplace Village at La Floresta), as well as locations in the Middle East. For more information, visit slapfishrestaurant.com.