National Restaurant Association Launches Second Annual Kids LiveWell Recipe Challenge


The National Restaurant Association (NRA) is now accepting submissions for its second annual Kids LiveWell Recipe Challenge, an initiative aimed at showcasing restaurant and foodservice companies’ culinary ingenuity of creating healthful options for children. Sponsored by founding partner McCormick For Chefs, the Food Away From Home Division of McCormick & Company, and Healthy Dining’s team of registered dietitians, the Challenge takes an industry tested, kid approved approach with a panel of food and nutrition professionals selecting finalists and elementary school students choosing the winners.

To participate in the Kids LiveWell Recipe Challenge, restaurant and foodservice operators should submit one or more recipes from their children’s menus that meet the nutrition criteria from Kids LiveWell, which are based on the USDA dietary guidelines. Operators/chefs may participate in four categories: Independent restaurant or company with fewer than 20 units; Multi-unit company with more than 20 units; Contract Managed Food Service; and Independent Noncommercial Food Service.

The deadline to submit recipes is December 15, 2013. The winners will be recognized at the 2014 National Restaurant Association Restaurant, Hotel-Motel Show (May 17-20, 2014 in Chicago).

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