U.S. Taco Co., the much anticipated craft taco fast casual concept from Taco Bell Corp., is set to debut onMonday, August 11in Huntington Beach. Embracing America’s melting pot, U.S. Taco Co. evolved from an inspired team of “intrapreneurs” with a start-up mentality and a desire to reflect the country’s best meals in a taco.
The 1,600-square-foot Day of the Dead-inspired restaurant features a menu designed by U.S. Taco Co. Executive Chef, Rene Pisciotti, and includes ten American-inspired premium tacos, such as the Philly cheese steak inspired “Brotherly Love” and the real Texas brisket filled “Not My 1stRodeo,” as well as steak-cutPapa’s Fritas,bottled craft sodas, real ice creamlecheshakes, and a selection of house made sauces and condiments, including ghost chili ketchup and poblano crema. Seeking to create a dining experience unique to both U.S. Taco Co. and Huntington Beach, the team enlisted Orange County chef and restaurateur, Max Schlutz of restaurant development firm Think3am, to help bring the concept to life.
Located at 150 5thSt., Huntington Beach, the U.S. Taco Co. design was conceptualized by Rush Creative Studios, a design firm based in California and Mexico City. Featuring a take on the traditional American color palette, vibrant neon reds, whites and blues are fused with decor that is definitively Mexican-inspired, with brightly colored subway tiles, oil rubbed bronze, and richly stained wood. An open kitchen allows diners to watch as food is freshly prepared. Food innovation isn’t the only way U.S. Taco Co. is surging ahead. It’s also employing the latest in technological advances at its point-of-sale, integratingSquare’s register systemto enhance the customer experience, speed up the checkout process, and access detailed analytics about sales.
U.S. Taco Co. Huntington Beach is also proud to announce a partnership with the Best Day Foundation, an organization that helps kids with special needs build confidence and self-esteem through safe, fun-filled and adventurous activities, including surfing. A percentage of profits from U.S. Taco Co.’s Huntington Beach location will go to supporting the Best Day Foundation.