Slapfish will open the doors to its sixth Southern California location in Brea in December 2015. Located in Brea’s new marketplace Village at La Floresta (3405 E. Imperial Highway), Slapfish will focus on fresh, sustainable seafood prepared simply with big flavors, and will offer a variety of Slapfish signature dishes, including Concept Creator & Executive Chef Andrew Gruel’s Chowder Fries, clobster rolls, tacos, and fish & chips.
Earlier this year, Slapfish and international franchise development company, Fransmart, announced a multi-unit deal with a new Southern California franchisee, Doug Pham, who will open three new locations. Slapfish Brea’s will be Pham’s first location, with two additional Southern California locations that have yet to be disclosed.
“We’re excited to continue expansion across Southern California where the demand for fun, fresh, and sustainable seafood is ever increasing,” explained Chef Andrew Gruel, who hosts FYI Television Network’s hit new series “Say It To My Face.” “With each expansion, we advance our mission to take sustainable seafood worldwide.”
Slapfish Executive Chef/Owner Andrew Gruel currently owns and operates locations in Huntington Beach, Laguna Beach and at Los Angeles International Airport (LAX). This year, his concept has opened franchised locations in Newport Beach and Irvine. Pham’s three locations add to Slapfish’s already impressive expansion plan, which includes new stores set to open across the U.S. in 2016, when the concept will debut on the east coast in Maryland at the Baltimore-Washington International Airport (BWI).
Gruel is currently scouting franchisees to open locations Austin, Portland and Chicago and expects to have nine locations open by the end of 2016, including six corporate-run stores in Southern California. In the midst of expansion, Slapfish continues to emphasize its focus on fresh, sustainable seafood and local community partnerships. To further emphasize Slapfish’s unwavering commitment to sustainability, future stores will make use of reclaimed materials and strive to earn the 3-Star Certification from the Green Restaurant Association that it’s achieved at its other locations.
Those interested in weekly updates, expansion details, and specials may join Slapfish’s e-mail list and follow Slapfish on Facebook, Instagram, and Twitter. More information, menus, and locations can also be found on the Slapfish website.